Johnstown Seeks a Creative Professional to Develop Their Downtown Brand Identity & Wayfinding Signage
Request for Proposals
The town of Johnstown is seeking a firm or creative professional to provide the following services:
• Develop a brand identity for the downtown based on research and community engagement
• Design & implement a master plan for wayfinding signage in the downtown
• Bid and fabricator support for downtown wayfinding signage
SUBMISSION GUIDELINES
Proposals are due by Friday, April 8, 2022 at 5 PM (MT)
Email proposals to:
Sarah Crosthwaite
Economic Development Manager
scrosthwaite@johnstownco.gov
970-578-9612
Include Subject Line: Economic Development Johnstown RFP Submission – FIRM NAME
OR
Submit your proposal electronically through the Town’s WeTransfer document transfer solution found at johnstownco.wetransfer.com. Please include in the “message” section: Economic Development Johnstown RFP Submission – Firm Name
The Town will respond with an email that the submittal has been received as part of the submittal deadline.
For all related inquiries, please contact:
Sarah Crosthwaite
Economic Development Manager
scrosthwaite@johnstownco.gov
970-578-9612
SCOPE OF WORK
Downtown Brand Identity
With this request for proposals (RFP), the Town of Johnstown seeks a contractor with a proven track record for creative excellence in brand development and execution, along with a strong background in community placemaking and asset identification. The Downtown Brand should create a competitive place identity that sets the guidelines on how stakeholders communicate and market the corridor.
The selected contractor will provide the following services as it relates to the development of brand identity for the downtown corridor:
Develop and execute an engagement strategy that includes downtown businesses, community organizations, residents, etc.
Develop and execute a research strategy that identifies the unique history of Johnstown while embracing the growth of the community
Develop and execute a brand strategy through multiple phases and present to identified stakeholders such as Town Council, downtown business, community organizations, residents, etc.
Develop a strategic, phased brand implementation and launch event/activity
The selected contractor will provide the following deliverables as it relates to the development of brand identity for the downtown corridor:
Brand identity guidelines document that outlines how to use the visual identity, logo, fonts, colors, etc. across Town utilized platforms
Report that summarizes the research and engagement received during the brand identity development
Brand identity toolkit including but not limited to digital assets (ex. Adobe Illustrator, InDesign, and other creative cloud files), templates, graphic elements, color palette, fonts, etc.
The brand identity should be unique to the downtown corridor while incorporating, or complimenting through cohesive co-branding, existing Town branding
Wayfinding Signage Plan & Implementation
With this RFP, the Town of Johnstown seeks a contractor with a proven track record of experience in managing and implementing successful wayfinding programs that include design, planning, and execution of a graphically unified family of directional, contextual, and identification signs across a range of mediums. The Town wayfinding signage master plan should include the identification of signage locations and prioritized phase of installation. The downtown wayfinding signage plan should guide motorists, bicyclists, and pedestrians along through streets, sidewalks, and public spaces throughout the corridor. The purpose of the phase approach will be to prioritize downtown first then identify other phases throughout the community. The Town wayfinding signage master plan must be flexible in order to accommodate future changes. The downtown wayfinding signage program should include a variety of signage mediums and interactive elements that encourage both vehicle and pedestrian traffic.
The selected contractor will provide the following services as it relates to the development and implementation of a wayfinding signage program:
Develop a town wayfinding signage master plan that includes identification of signage locations, signage type, and phases of installation. The signage classifications should include at minimum directional, informational, identity, and regulatory.
Town wayfinding signage master plan: develop general style guidelines for future signage implementation (i.e. signage types & sizing)
Develop and design a downtown wayfinding signage program that is reflective of the brand identity and should include at minimum locations of entry monument, vehicular directional, pedestrian wayfinding, public parking, street banners, crosswalk/pedestrian markings, and identification of public assets (i.e. parks, library, museum, etc.); and a phased installation (if needed).
Downtown wayfinding signage: prepare fully engineered set of contract documents, including location plans/maps, foundation design, materials, colors, mounting details, dimensions, etc., and provide all necessary specifications in order for the signs to be constructed and installed (i.e.- bid ready documents)
It is expected that the selected contractor/contractors work closely with Town staff which will include several key departments throughout the project. They will also present to Town Council and staff during scheduled Work Sessions or Town Council meetings to ensure a collaborative process. A complete submittal will include scope of work for both the downtown brand identity and wayfinding signage plan and implementation. Partial or incomplete submittals will not be reviewed.